1. Have Integrity
Be bold, be brave, and always do the right thing.
That’s the simple, powerful philosophy at the core of everything we do.
We discover unmet needs and meet them. We search for problems and solve them. We take ordinary things and make them better using proprietary technology and awesome product design.
We succeed by helping customers improve the way they live. Our business philosophy can be summed up with our 10 Rules.
10 Rules. One Vision.
2. Be Ethical
Strive for absolute compliance with all laws and regulations, in every aspect of our business.
3. Think Like an Entrepreneur
We encourage everyone at AFH to think big and ask questions. Doing that consistently requires nimble judgment, initiative, and a willingness to take smart risks. Give everyone a stake in creating excellence, every day.
4. Be Smart
We are relentless in uncovering knowledge and wielding it wisely. Data, facts and insights are useless—until they’re applied intelligently.
5. Create Value
Create long-term value for our company and customers. Achieve better results with smart decisions and innovating in the marketplace.
6. Focus on Our Customers
It’s all about the people who buy and use our products. Having a deep understanding of their needs and desires helps us anticipate them—and stay ahead of the market. They win, and our company wins.
8. Don’t Just Embrace Change—Drive It
Change happens. We don’t just anticipate it—we help create it through creative innovation, marketplace disruption, experimentation, and pure imagination.
9. Be Humble
Honesty and hard work made us successful. Humility and will keep us successful.
7. Treat Others with Respect
Treat everyone the way you want to be treated, from coworkers to vendors to customers. Encourage teamwork, appreciate diversity, and above all, be positive.
10. Be Happy
When our work makes us feel good, our products reflect that. We strive every day to create a positive, healthy, and fun place to work where people can develop their best selves.
